For this project we were tasked with redesigning a pre-existing company's branding guidelines. This project included making signage, business cards and a branding guidelines booklet. I wanted to create an ethereal and inviting atmosphere for this company. I wanted it to be an immersive experience rather than just a store that sells chocolates. The redesigned store would include local art displayed and for sale, artisan fair trade chocolates and community events such as art shows and chocolate tastings. The color scheme I chose represents the different types of chocolate: dark, milk and white.
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