For this project I was tasked with rebranding a pre-existing food truck, Full Moon Pizza, in the upper peninsula. This included designing the food truck, menu, business card, pizza boxes, mobile and web devices and any additional swag items. I took inspiration from the name Full Moon Pizza and took a retro arcade route with my design. I wanted to incorporate details such as the pixelated pieces of pizza similar to the Space Invaders arcade game and the three stripes which were similar to those on the Atari gaming system.
