Soothe is a health and wellness brand for children and families. We were tasked with making three product packages, a logo, business card, a piece of printed collateral, a website and phone mockup as well as a brand guidelines booklet. I wanted to give off Wes Anderson Moonrise Kingdom meet 70s hippie vibes. I chose to go with neutral and muted colors to give the brand a child like feel, while also being marketable to adults as well.
